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Movers and Shakers

Ideas that are making waves in the world

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Bitcoin, taxes, and net neutrality

(Almost) everything you need to know about the market this week.

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5 investing influencers you need to know

At Swell, we’re all about living greater, more impactful lives.

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Jordan Cohen, SnackNation

A healthy afternoon nosh is possible.

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Cecilia Sibony, Sesamaise

Everybody loves hummus.

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Ren Ostry, Trashfish

Trashfish is a monthly seafood share program offering sustainable seafood from the California coast.

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Purpose Meets Profit

Purpose Meets Profit is Swell’s monthly panel discussion featuring local, social entrepreneurs.

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Danone gets it done

Have you ever wondered where your food really comes from? Transparency in our supply chain is a prerequisite for eating healthy. From the farm-to-table movement to organic certification, our passion for healthy alternatives has been a catalyst for transparency into our food. And, Danone, the yogurt behemoth is betting on it.

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Teaching your children about impact investing

There’s no perfect time to start teaching your kids about money, so it’s best to jump right in.

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Do small changes really make a difference?

After watching a shocking documentary, a few of us in the Swell office have made changes. From cutting back on animal-based proteins to cutting out dairy altogether, we’re trying our best to do our part. It’s easy to feel good about making healthy changes, but one can’t help but wonder – does it really make any difference in the world.

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Greenwashing: What it is and what you can do

A hypothetical (but likely) scenario: You’re perusing the aisles at your favorite natural foods store. After poking around in the cleaning goods section, you pick up a bottle of multi-purpose cleaner from the shelf.

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Zero waste challenge

As we make our way through our day, we each generate an average of 4½ pounds of garbage.

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Don't panic when the markets are down

Buy low, sell high: That’s the adage that we all know well.

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Stocks vs mutual funds

One of the questions we get asked a lot here is “Is Swell a fund?” Nope! Not even a little bit.

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Is the healthcare system ready for Gen X?

Leonardo DiCaprio, Snoop Dogg, and Elon Musk are getting older.

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Can Fitbit data help you catch more zzz's?

Data empowers Fitbit users to take control of their quality of life. 

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The water pump that's changing the world

  Small-crop farmers finally have a solution to their most pressing issue: Water. 

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What you may have missed when Amazon bought Whole Foods

Amazon seems to love Swell’s portfolio companies.

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The Impossible Burger

  A meaty meatless burger is finally possible.

The Impossible Burger is so meaty and realistic that it could convert even the most devout of carnivores. But how do they do it? Just wheat, potato, coconut oil and something called heme – a molecule found in animal hemoglobin and in some plants as well – give the Impossible Burger its meaty flavor, aroma, and juiciness. It even bleeds!

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Q&A with the PMP panelists

The first Purpose Meets Profit event at our headquarters was a huge success. Swell hosted several socially conscious entrepreneurs building brands with purpose to discuss their impact. Here are a few words from our inaugural panelists on joining purpose and profit:

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Will this program finally make organics accessible to everyone?

The biggest draw of impact investing is that it aligns your portfolio with your values. If you're passionate about clean eating, you may want to perk up; a number of companies in the Swell portfolio are committed to bringing better food to the masses.

Hain Celestial, a leading natural and organic food company, is one of them. Their team recently announced its support of a new check-off program designed to make organic food more accessible—and ultimately more affordable—to consumers.

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The last drop: Can smart tech save potable water?

Water is essential for all living creatures.

That makes the way we relate to water emotional, political, financial, and environmental all at once. Every human being on this planet believes his or her right to water is sacrosanct. We have even gone so far as to adopt resolutions about water rights within the United Nations.

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Swell Interview: Jed Emerson

This pioneer impact investor explains how to activate total value. 

Jed Emerson is a leader in the impact investment space and heavily invested in the creation of nonprofits. In addition to his role as Senior Fellow at the Center for Social Investment at Heidelberg University, he has held positions at Harvard, Stanford, and Oxford business schools. He is co-author of the preeminent books on the subject Impact Investing: Transforming How We Make Money While Making a Difference and The Impact Investor: Lessons in Leadership and Strategy for Collaborative Capitalism. Jed currently acts as the Chief Impact Strategist at Impact Assets and serves as senior strategic advisor to ultra-high net worth families around the world. 

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Know These 3 Steps Water Takes to Reach Your Glass


You should know these facts about your water and where it comes from.


You wake up in the middle of the night. It’s hot and you’re thirsty, so you stumble into the kitchen, grab a glass, and turn on the faucet. In no time, you’re drinking a tall glass of clean water.

Well, that depends who you ask. It’s easy to forget that the process to find, treat, and distribute clean public water requires technology, infrastructure, data, physics, and — you guessed it — natural resources. This process plays an integral role in protecting your health, supporting agriculture, and keeping our societies running smoothly.

So what exactly happens to produce that glass of water in the first place? It all goes down in three steps:

1. Pump, pump, pump it up.

Public water comes from either ground water (sources deep down in the earth called aquifers), or surface water (lakes, streams, and in some cases even ocean water). Pumping stations help extract water from its original source, and deliver that water to a treatment facility.

2. Treat yo’water.

All water is not created equal. That’s why the U.S. Environmental Protection Agency (EPA) has created regulations around the water treatment process. Public water utilities filter and treat water with specific chemicals that remove impurities, so the glass of water coming out of that tap is potable and safe to drink.

3. Distribute wisely.

Though invisible to the eye, the U.S. water pipe network stretches 700,000 miles (that’s more than four times the length of our national highway system, in case you were curious), and serves 240 million Americans. Because of the complexity of the system, engineers run simulations to determine important factors like the pressure levels and pipe size.

Each of these steps represents different types of technology, hardware, systems, and infrastructure. However, according to the EPA, 40 percent of all American waterways do not meet national water quality standards, due in large part to leaking sewer systems. A burst pipe, contaminated water source, or dysfunctional treatment system can cause disease outbreak and negatively impact human (and environmental) health.

The good news? A lot of companies, organizations, and initiatives are working behind the scenes to keep our water flowing well into the future. So the next time you feel dehydrated, raise a glass to the pipes, meters, pressure systems, and companies that make access to clean water a daily possibility.